Post by kmstfatema on Mar 7, 2024 5:34:06 GMT
A company that intends to differentiate itself from competitors and acquire new customers must, nowadays, adapt to the changes that technological progress has brought about, since these are closely linked to purchasing habits. In fact, new ways of communicating have meant innovative sales strategies that increasingly make use of the interconnected devices with which we are all equipped. One of these techniques is proximity marketing , which is particularly effective, as it uses visual and mobile technologies to create highly performing campaigns. In this article we will illustrate the definition and examples of proximity marketing from an SMS perspective, its potential and a practical example of a company which, thanks to a Drive-to-store campaign implemented with the help of Ediscom, managed to obtain surprising results .
SMS proximity marketing: a definition Germany Telegram Number Data SMS proximity marketing , or proximity marketing via SMS , is an approach to sales that uses commonly used electronic devices, specifically the smartphone, to send promotional messages to portions of the target audience located in specific geographical areas. This technique proves to be particularly effective for businesses that address customers directly, for example shopping centres, restaurants and hotels, since the chosen technologies allow users to be intercepted at the exact moment they are in the vicinity of the office. SMS proximity marketing is based on very specific rules and mechanisms, because in addition to geolocation,
it must take into account other important factors such as relevance and timing . What does it mean? A preliminary study of the target is essential to ensure that the text messages are relevant , i.e. in line with the user's profile and capable of generating a real purchase intention on site. At the same time, timing is essential, because it is the principle on which SMS proximity marketing is entirely based. The effectiveness of the campaign depends, in fact, on the timeliness with which the communications reach the customer the moment he is near the store. We will now analyze the advantages of SMS proximity marketing and give you some useful ideas for considering integrating it into your business, with the aim of significantly increasing the number of people who visit your store.
SMS proximity marketing: a definition Germany Telegram Number Data SMS proximity marketing , or proximity marketing via SMS , is an approach to sales that uses commonly used electronic devices, specifically the smartphone, to send promotional messages to portions of the target audience located in specific geographical areas. This technique proves to be particularly effective for businesses that address customers directly, for example shopping centres, restaurants and hotels, since the chosen technologies allow users to be intercepted at the exact moment they are in the vicinity of the office. SMS proximity marketing is based on very specific rules and mechanisms, because in addition to geolocation,
it must take into account other important factors such as relevance and timing . What does it mean? A preliminary study of the target is essential to ensure that the text messages are relevant , i.e. in line with the user's profile and capable of generating a real purchase intention on site. At the same time, timing is essential, because it is the principle on which SMS proximity marketing is entirely based. The effectiveness of the campaign depends, in fact, on the timeliness with which the communications reach the customer the moment he is near the store. We will now analyze the advantages of SMS proximity marketing and give you some useful ideas for considering integrating it into your business, with the aim of significantly increasing the number of people who visit your store.
